We're Revealing The Insights That Drive Success.

Our Market Research helps you predict the future by turning data into insights, and insights into action. #AskPrecision

We Are Market Research, Precision Opinion

Insights Solutions

For 20 years, we have been the go-to market research firm for Fortune 100 companies, consultants, politicians and government organizations. Find out why we’re trusted by the greatest names in business to give them the insights that help their companies thrive.

Our Mission

Since the beginning, Precision Opinion has placed their focus on quality, timely and effective quantitative and qualitative data collection.

Precision Opinion didn’t call themselves the Most Trusted Name in Market Research, their clients did.

Precision Opinion has been providing quality data collection on insights for political organizations and social science agencies since 2006. 

Based out of Las Vegas, Nevada, Precision Opinion houses a 650-seat CATI data collection center and a state-of-the-art focus group facility that comes complete with a commercial grade kitchen and 48-seat movie theatre.

What Our Clients Say

Despite the fast paced and high demands of the presidential campaign, [the] team was unfailingly responsive and a pleasure to work with...Whether its for our corporate, institutional or political work, at BSG, we know we can count on Precision Opinion.
- Political Consultant Executive
I've been using Precision Opinion to help startups I work with understand the minds of their intended audience. Their expertise helps me do my job better and has lead to some great outcomes for me and my clients.
Advertising Executive
[Our] work is complicated. It's not like asking people whether they like Pepsi or Coke. Precision Opinion has been an incredible value-add, and even mirrors the [redacted] process to ensure aligned data collection.
- Vice President in Market Research

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