Category Archives: Blog

Quirks Top Quantitative Research Company: The Hard Sell

Precision Opinion is featured in the May/June issue of Quirks Magazine as one of the Top Qualitative Research Firms. We will be 100% transparent with you: we paid for the spot in the magazine. However, when I look at the other firms listed in Quirks, not a single one of them is even remotely close […]

How does your CATI provider stack up? Part 4

Quality in a Phone CATI center starts with the training process. Utilizing our two thirty-person training rooms, we start with a multi-day internal training process that includes live dialing on our own survey, with quality assessments and reviews. We then move to a 1–5-day project specific training program that (…)

78th Annual AAPOR Conference May 10-12, 2023

Precision Opinion will be attending the 2023 AAPOR Conference in Philadelphia, PA May 10th – 12. As an AAPOR Conference Partner, Precision Opinion is looking forward to seeing all our industry friends, meeting new ones, and learning more from each other.  If you would like to connect with Precision Opinion COO Matthew McCoy during the […]

Remembering James T. Medick July 4th, 1946 – April 6th, 2022

Jim was more than just the Founder of Precision Opinion; he had a rich legacy in Marketing and the Market Research Industry. Prior to starting his own businesses, Jim worked at storied companies such as The Gallup Organization, Mattel, Inc., Proctor & Gamble, and The Texas Rangers baseball team.  After the majority ownership sale of […]

How does your CATI provider stack up? Part 2

Average Attendance of Phone CATI Staff: Precision Opinion: 93%Your Preferred Call Center: ? Our clients count on us to deliver quality data collection — on time, on budget, and conformist to requirements. With one of the highest attendance percentages in the MR Call Center industry, you can count on Precision to be there for your […]

How does your CATI provider stack up? Part 1

Percentage of Phone CATI Staff in Call Center: Precision Opinion: 100%Your Preferred Call Center: ? Did you know that Precision Opinion is one of the only call centers in the United States that kept 100% of its interviewing staff inside our call center locations throughout the pandemic? Our work is essential, and our State Government […]

Welcome to our New Website

We hope you like what we’ve done to the place! As Precision Opinion looks to the future in 2023, the company is very keen on upgrading and improving both external and internal facing infrastructure. As such, we have completely redesigned and updated our website. With this updated site launch in 2023, it’s only the beginning […]

Rendering of Front Elevation – Exterior of New Headquarters

In 2022 Precision Opinion completed the Interior buildout of our new 42,000 Sq. Ft. Headquarters in Las Vegas, NV. Planning is underway for the reconstruction of the exterior treatments. The design for the exterior reflects the modern minimalistic design of the interior. The Precision team is excited to see the finished product and to hoist […]