Jim was more than just the Founder of Precision Opinion; he had a rich legacy in Marketing and the Market Research Industry. Prior to starting his own businesses, Jim worked at storied companies such as The Gallup Organization, Mattel, Inc., Proctor & Gamble, and The Texas Rangers baseball team. 

After the majority ownership sale of Jim’s first MR company – MRC Group, Jim had zero plans to get back into the Market Research game. After resignations from key staff at MRC Group, the current Precision Opinion COO started receiving calls from his former clients who were upset with their service level post-acquisition. That was all it took to “get the band back together again”, as four industry veterans launched Precision Opinion. Jim Medick – President, Guthrie Rebel – EVP, Glynis Kennedy – VP Client Services, and Matthew McCoy – Programming/Analytics. That was almost 16 years ago.

As the old saying goes, all good things come to an end……or at least, to a new beginning. 

With our new purpose-designed and built headquarters opening in the Fall of last year, an upgraded IT infrastructure, redesigned Website, new training programs, the pending re-launch of PrecisionSMS Services, and so much more coming, Precision Opinion is a whole new company today. However, the Precision Opinion value proposition hasn’t changed for our clients: Quality Data Collection—on time, on budget, and conformist to client requirements.

As Precision Opinion continues to move forward under the leadership of longtime Precision Executives Eric Senef, CEO, and Matthew McCoy, COO – we honor the legacy of what Jim built at Precision Opinion, while working to write the next chapters. The Precision team has worked intensively to create a corporate culture reflecting the values of the new leadership team. With a mindful eye to the past, and an infusion of new ideas and approaches to business challenges and opportunities, the future at Precision Opinion is indeed bright.  

To all our Industry friends and extended family, thank you for your continued support and belief in what Precision offers its incredible clientele. It’s an honor to work with you. 

– The Precision Team

*Jim Medick served as Chief Executive Officer and director of Precision Opinion, Inc. from his founding of the company in 2007 until his passing in 2022.