Top class market researchers love the idea of benchmarks. They fall in love with how criteria quickly turn to market insights and then to practical approaches, like podcasts. Add two and two together, and these are the kind of ideas that can elevate a struggling business to an entity of real value – one that can easily pass as an industry leader.
Just six years ago, you could barely come up with a list of business podcasting platforms worth a listen. Fast-forward to 2020, and the situation has changed incredibly; podcasts are exploding with rich content and boast a media audience of tens of millions. They have become a darling to over 22% of Americans (62 million), according to the 2019 Edison Research Podcast Consumer Statistics. To put that into perspective, nearly FOUR TIMES more individuals must listen to podcasts week after week than watched the premiere of the final season of Game of Thrones!
And it’s not just customer engagement that’s skyrocketing. In the last two years, market research podcasting has formed a life of its own. Podcasts offer incredible interviews and practical value to subscribers now more than ever. All you need to do is download the attached audio files- in podcast app- and listen to great insights at your convenience.
Now to what made you click this article.
We dive into the top 5 market research podcasts you should be listening to:
1. Happy Market Research Podcast
There’s no host out there that underlines the decade-long renaissance experienced in market podcasting quite like Jamin Brazil. Former Focus Vision CEO and market research guru, Jamin boasts of hosting the top crème of guests in the industry. From market veterans to B2B researchers and upcoming researchers, there are only a few who haven’t appeared on the Happy Market Research Podcast yet.
The podcast goes deep with today think tanks in market research, including Adobe, LinkedIn, and GoDaddy about tech and other trends. The main series has over 100 aired episodes, but there’s a lot that goes into delivering evergreen content. The podcast not only tours research industry events for live broadcasts but has also produced audios from interviews with renowned speakers at MRMW, NEXT, WiRE, and other conventions.
Conference interviews last anywhere around 5 and 10 minutes each, with a typical podcast taking up 45 minutes to 1 hour.
2. The Insightrix Podcast: Stories of Market Research
Only a few episodes in (around 15) and the Insightrix Podcast is already taking the industry by storm. With elite guests inside the research industry, expect a broad line up of topics that range from the spontaneous to the practical with Stories of Market Research. It made its debut in October 2017 and has been doing well since.
So far, over its first three years or so, the podcast has covered:
- Digital market
- Online communities
- Customer experience
- Cannabis retail
This Saskatchewan-based podcast interviews business leaders internationally and across the country on issues relevant to the scope of business. Listen to the Insightrix Podcast and discover entertaining narratives and informative stories that will surely spur your interest.
Guests from outside the industry bring a distinct perspective and a compelling dive to a range of opinions, based on the monthly topic. Episodes span 10-20 minutes but can range to 30 minutes on exceptional days. You can follow Stories of Market Research on your favorite podcasting app, for instance, Google Play Music, Stitcher, and Apple Podcasts.
3. Conversations for Research Rockstars
Hosted by the legendary Kathryn Korostoff of Research Rockstar, this podcast boasts of a high level of consistency. More than 74 episodes and counting, Conversations for Research Rockstars air guest interviews on critical issues. They include:
- Market analysis optimization
- Career Trends
- Research Methods
It seamlessly combines business, training, education, and management insights in a single package. The library of episodes downloadable today could act as a custom course to sharpen your knowledge and skills.
But there’s a tremendous value for seasoned researchers in here too. Episodes are more of walkthroughs than anything else. They delve into specific skills listeners require to take their careers to the next level. Pepper that with exclusive discussions and practical advice, and you’re more than ready to take on unresolved challenges in the industry.
Zontzriy Johnson’s MRXplorer podcast takes a unique approach than many on this list. Instead of inviting over guests to fill up episodes, the MRXplorer is more of a personalized podcast. Whether you are a market researcher, data analyst, scientist, or anything in between, Johnson and her podcast provide rich insights on a variety of issues. For instance:
- Big Data
Many observers describe it as a “pacesetter in market research, lessons, and methodologies,” as well as musings on broader thoughts about the sector and its future.
Episodes-ranging between 15-30 minutes- are not only broad-ranging but also captivating. Our personal favorites include ‘AI: The Dream Vs. The reality,’ and other recaps from Ilex and IA Converge conferences. Zontzriy- a B2B specialist- is undoubtedly a podcaster worth following.
5. Data Gurus
Hosted by Sima Vasa, the Data Gurus podcast focuses on areas such as data science, but with different analytics and methodologies. It possesses excellent content for anyone in the market research sector. Whether you’re fresh off college or are a top-level industry leader, Data Gurus provides a great platform to hear from the thought leaders in the analytics and research scope.
You will also reap stimulating, real-life perspectives on how successful companies navigate the ever-changing sea of market research. Besides the many episodes already out, you can listen to Sima at national conferences, including The Market Research Event (TMRE) and Innovation Insights Exchange (IIE).
Other Worthy Mentions
- Intellicast hosted by the duo Adam Jolley and Brian Lamar
- Future Proof hosted by both Saïd Business School at Oxford University and research agency Kantar
- Engagious Podcast hosted by CEO David Paul
- Real People by Jason Dunstone
- Audible Insights hosted by Paul Kirch (Insights Association)
- Gary V Podcast by Vaynerchuk
- Harvard Business Review podcast by Harvard
- Global Market Research Podcast by Occams Research
So, there you have it- the “best of the bunch” when it comes to informative market research podcasts. Plus, you can also check out the additional podcasts that fall within your areas of interest. We are well into 2020, and the podcast boom is yet to reach its peak, so don’t expect the momentum to slow down any time soon. In fact, brace yourself for a continuous stream of GOLD content from any of the podcasts that make our top five. Whether you are an insight professional or a market researcher (rising star or proven), then this is the indispensable resource sure to turn any general commentary to practical solutions.
At Precision Opinion, we offer market insights that can serve you into the infinite future. Our solutions are tried-and-tested, so count on us to deliver new approaches for marketing success and profitability. To learn more about market research or anything in between, don’t hesitate to contact us today!