It has been said that: "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." This axiom is just as true in the business world as…

Eliciting information from market research projects is not always easy. In many cases, you may only have a matter of seconds to establish trust with a prospect and ask a series of important questions. Fortunately, there are some simple steps you can take to optimize your conversations with prospects to secure honest, useful information. Below are six tips to help you get more information from market research prospects.