The day following the verdict in the George Floyd trial, Precision Opinion conducted a national survey to determine the overall views of the trial and its results. We used our FCC-TCPA compliant Text-to-Web platform, PrecisionSMS.
A national random sample of cell phone numbers were sent a total of 75,594 peer-to-peer text messages to the targeted respondents’ smart phones with links to an online survey using our national RDD time zone protocol. In less than 8 hours, we received a total of 960 responses from adults 18+. The result was a response rate of .013 producing an overall margin of error of +/- 3.16% at a 95% confidence interval.
PrecisonSMS produced a national sample of 960 adults in an 8-hour period. The quota free survey delivered a gender balance response of 50% Male/Female with the following age distribution:
| 18-24 | 12% |
| 25-34 | 23% |
| 35-44 | 20% |
| 45-54 | 13% |
| 55-64 | 15% |
| 65+ | 18% |
The retail price of conducting this PrecisionSMS survey would be $7,514 producing a CPI of $7.83
If you would like more information in conducting a PrecisionSMS survey, please contact sales@PrecisionOpinion.com or call Matt McCoy on his direct line (702) 286-7700.
George Floyd PrecisionSMS Key Findings
Overall, 66% of the respondents were very familiar with another 32% being somewhat familiar with the George Floyd trial. The trial was followed more closely by the black community, with 82% being familiar with the trial as compared to 63% of whites.
Thirty percent followed the trial as it was broadcasted while 23% learned from watching television news with 27% from the internet.
When asked if Officer Derek Chauvin received a fair trial 63% of whites responded “yes” while a higher percentage of blacks said “yes” with 73%.
More women (68%) versus men (50%) saw the trial as fair.
Those finding the trial was fair were equally divided among all age groups.
