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The Blog
Why Market Research Matters in Both Business and Politics
Let’s take a look at the overall importance of market research in the interest of improving the services of business and politics.
All You Need to Know About CATI Data Collection
In this article, we provide an overview of modern CATI data collection and how it’s being used to help companies like yours understand their marketplace.
Our Approach to Operating a Telephone Data Collection During a Global Pandemic
A question we get asked a lot recently is “how do we manage a fully-operations 700 CATI station facility during the ongoing healthcare concerns?”
We get asked so much, we figured that we might as well put on our blog to show just a few of the many steps we take to ensure a clean and safe environment for all during this global pandemic.
What Is a Virtual Call Center and Why Should I Use One?
A Virtual Market Research Call Center gives your company all of the benefits of telephone data collection without all of the pain points involved. Learn more here.
7 Benefits of Conducting Market Research Through SMS
Data drives business in today’s digitized world. SMS is one of the many avenues that marketers use for research. Learn more here.
White Paper: Replacing Online Non-Probability Panels with Short Message Service (SMS)
On April 20, 2020 Precision Opinion released two sample databases to begin the comparison of Online Non-Probability Panels versus SMS Text-to-Web invites to mobile phones.
