Focus Group Research

The Art and science of

in-person insights & analytics

The Precision Opinion focus facility is located directly across the Las Vegas Convention Center entrance. This award-winning state-of-the-art facility includes a 48-seat movie theatre, a commercial grade kitchen, and Vegas-style lounges that come complete with Vegas-style treatment (catering, entertainment, and more).  

Our experience, location, services and access to respondents from all areas of the world have made us the go-to firm for Qualitative Market Research industry.

Why Las Vegas? Vegas Today and Why Market Research Should Live Here

Focus Capabilities

Field Services


Food & Beverage Testing

Gaming Research

In-Home Use Testing

Moderator Services

Multi-Mode Research

Media Testing

Usability Lab

Web-Based Research

Mock Juries

Store Recreations

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