Focus Group Research
The Art and science of
in-person insights & analytics
The Precision Opinion focus facility is located directly across the Las Vegas Convention Center entrance. This award-winning state-of-the-art facility includes a 48-seat movie theatre, a commercial grade kitchen, and Vegas-style lounges that come complete with Vegas-style treatment (catering, entertainment, and more).
Our experience, location, services and access to respondents from all areas of the world have made us the go-to firm for Qualitative Market Research industry.