Why is accurate customer data important? Learn more about why your businesses need accurate customer data.
Surveys seek to understand what customers like and dislike. Here best practices for creating surveys and 10 tips to ask better survey questions.
Market research helps businesses understand who their customers are and what they care about. Learn more about the importance of this data collection.
Consumers don't like cold calling or telemarketing phone calls. Here are some answers with clarity to the issue of just what is required for TCPA compliance
In the last two years, market research podcasting has formed a life of its own. We dive into the top 5 market research podcasts you should be listening to.
Online panels and SMS surveys are prominent methods of data collection in market research. But which of the two is more effective?
Marketing success is due to insights that drive new approaches and strategies for growth and profitability. Here are 5 market research blogs to help.
As we move into a more inclusive and global world, there's more demographic questions to ask than ever. Here are four ways to improve your questions.
In the wake of COVID 19, Market Research and Public Opinion Polls are rapidly changing. Continuing trusted methodologies while navigating social distancing and health protocols is becoming increasingly difficult. Precision Opinion has adapted to this change to continue excellence in market research through two ways: 1) remote dialing for telephone market research, and 2) launching PrecisionSMS - the fast, targeted, and affordable way to capture quality insights.
PrecisionSMS is the ONLY text message software built for Market Researchers, by Market Researchers. PrecisionSMS: fast, targeted, quality, and affordable.