New Study: Race and Gender Reactions to the Derek Chauvin Trial
The day following the verdict in the George Floyd trial, Precision Opinion conducted a national survey to determine the overall views of the trial and its results. We used our…
The Benefits of SMS Surveys vs. Panel Surveys
SMS Surveys – surveys conducted through text message – are quickly becoming a must-have for businesses looking to conduct the most effective market research possible. But how, exactly, does a survey by text…
What Is SMS Research?
The strongest businesses around the globe rely heavily on market research surveys in their processes, because those businesses understand the benefits of tapping into the right audience minds to answer…
Top 4 Audience Insights That Can Help Increase ROI
There are several crucial audience insights to inspire your strategy development and decision-making. Learn more here.
Your Voice Matters in 2020: The Use of Market Research Surveys
Participating in market research surveys amplifies your beliefs without sharing your name. How do these work and do they make a difference?
Why Market Research Matters in Both Business and Politics
Let's take a look at the overall importance of market research in the interest of improving the services of business and politics.
All You Need to Know About CATI Data Collection
In this article, we provide an overview of modern CATI data collection and how it's being used to help companies like yours understand their marketplace.
Our Approach to Operating a Telephone Data Collection During a Global Pandemic
A question we get asked a lot recently is "how do we manage a fully-operations 700 CATI station facility during the ongoing healthcare concerns?" We get asked so much, we figured that we might as well put on our blog to show just a few of the many steps we take to ensure a clean and safe environment for all during this global pandemic.
White Paper: Replacing Online Non-Probability Panels with Short Message Service (SMS)
On April 20, 2020 Precision Opinion released two sample databases to begin the comparison of Online Non-Probability Panels versus SMS Text-to-Web invites to mobile phones.
SOC 2 and HiTrust Compliance
Today, we have signed to important compliance certification contracts today that I thought might be of interest to you. Precision Opinion will be taking the necessary steps to secure both SOC 2 Reports and HiTrust certification.
