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Read more about the article White Paper: Replacing Online Non-Probability Panels with Short Message Service (SMS)

White Paper: Replacing Online Non-Probability Panels with Short Message Service (SMS)

  • Post published:June 3, 2020
  • Post category:Uncategorized

On April 20, 2020 Precision Opinion released two sample databases to begin the comparison of Online Non-Probability Panels versus SMS Text-to-Web invites to mobile phones.

Continue ReadingWhite Paper: Replacing Online Non-Probability Panels with Short Message Service (SMS)
Read more about the article SOC 2 and HiTrust Compliance

SOC 2 and HiTrust Compliance

  • Post published:May 26, 2020
  • Post category:Uncategorized

Today, we have signed to important compliance certification contracts today that I thought might be of interest to you. Precision Opinion will be taking the necessary steps to secure both SOC 2 Reports and HiTrust certification.

Continue ReadingSOC 2 and HiTrust Compliance
Read more about the article Data Is The New Oil: 3 Reasons Your Business Needs Accurate Customer Data

Data Is The New Oil: 3 Reasons Your Business Needs Accurate Customer Data

  • Post published:May 19, 2020
  • Post category:Uncategorized

Why is accurate customer data important? Learn more about why your businesses need accurate customer data.

Continue ReadingData Is The New Oil: 3 Reasons Your Business Needs Accurate Customer Data
Read more about the article How to Write Better Survey Questions: 10 Tips

How to Write Better Survey Questions: 10 Tips

  • Post published:May 14, 2020
  • Post category:Uncategorized

Surveys seek to understand what customers like and dislike. Here best practices for creating surveys and 10 tips to ask better survey questions.

Continue ReadingHow to Write Better Survey Questions: 10 Tips
Read more about the article 4 Ways Effective Market Research Can Take Your Business to the Next Level

4 Ways Effective Market Research Can Take Your Business to the Next Level

  • Post published:May 12, 2020
  • Post category:Uncategorized

Market research helps businesses understand who their customers are and what they care about. Learn more about the importance of this data collection.

Continue Reading4 Ways Effective Market Research Can Take Your Business to the Next Level
Read more about the article Cold Calling Regulations 101

Cold Calling Regulations 101

  • Post published:May 6, 2020
  • Post category:Uncategorized

Consumers don't like cold calling or telemarketing phone calls. Here are some answers with clarity to the issue of just what is required for TCPA compliance

Continue ReadingCold Calling Regulations 101
Read more about the article Best of the Bunch: Top 5 Podcasts for Market Research

Best of the Bunch: Top 5 Podcasts for Market Research

  • Post published:April 28, 2020
  • Post category:Uncategorized

In the last two years, market research podcasting has formed a life of its own. We dive into the top 5 market research podcasts you should be listening to.

Continue ReadingBest of the Bunch: Top 5 Podcasts for Market Research
Read more about the article Panel vs. SMS: Why 2020 Is the Year of SMS Surveys

Panel vs. SMS: Why 2020 Is the Year of SMS Surveys

  • Post published:April 23, 2020
  • Post category:Uncategorized

Online panels and SMS surveys are prominent methods of data collection in market research. But which of the two is more effective?

Continue ReadingPanel vs. SMS: Why 2020 Is the Year of SMS Surveys
Read more about the article The Best of the Best: 5 Indispensable Market Research Blogs for 2020

The Best of the Best: 5 Indispensable Market Research Blogs for 2020

  • Post published:April 10, 2020
  • Post category:Uncategorized

Marketing success is due to insights that drive new approaches and strategies for growth and profitability. Here are 5 market research blogs to help.

Continue ReadingThe Best of the Best: 5 Indispensable Market Research Blogs for 2020
Read more about the article Four Ways to Improve Your Demographic Questions for the World of 2020

Four Ways to Improve Your Demographic Questions for the World of 2020

  • Post published:April 7, 2020
  • Post category:Uncategorized

As we move into a more inclusive and global world, there's more demographic questions to ask than ever. Here are four ways to improve your questions.

Continue ReadingFour Ways to Improve Your Demographic Questions for the World of 2020
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