LAS VEGAS, Jan. 24, 2017 — Precision Opinion, America’s Premier Market Research Organization, is pleased to announce the addition of Christopher Brogan and Dr. Kevin Unter to the Precision Analytics and Consulting Division. Chris and Kevin will be spearheading the vertical integration of multi-mode data collection to enhance Precision’s full-scale analytical offering, with additional focus on the hospitality industry and community based Quality of Life analytics.
Chris Brogan comes to the Precision Opinion team with over 25 years in consulting and analytics experience. He has built data collection and analysis programs across a variety of industries including casinos, travel and hospitality, health policy research, election day exit polling, and environmental services. Most recently he served as the Senior Vice President of Strategy and Analytics for the Hyatt Hotels Corporation. At Hyatt he led the integration of customer data silos across all disciplines of marketing and operations to build a system for executing and measuring guest-level marketing and operation interactions. Chris holds an M.B.A from Kellogg at Northwestern University where he also earned his undergraduate dual degree in Mathematical Methods in Social Sciences & Political Science.
Dr. Kevin Unter joined the Precision Opinion team in 2016 to lend his knowledge to Precision Opinions’s online propriety panel development, implementation and management division. While continuing his efforts in the online division, he will shift his primary focus to the Precision Opinion Analytics Division. Dr. Unter comes to Precision Opinion with a Ph. D. in Political Science from the University of New Orleans, after spending the last seven years as an Analysis and Trend Reporting Consultant in Market Research, and as a Department Head at the University of Louisiana Monroe.
“Without a doubt, the addition of Christopher Brogan and Dr. Kevin Unter will elevate our analytics division to new heights,” says President of Precision Opinion, Jim Medick. “With Chris and Kevin in these roles, the Precision Opinion Analytics and Consulting Division will become more of a staple in our quality data delivery than a commodity. What these gentleman can bring to the table will change how market research results are currently viewed for the better.”
For the past 20 years, Precision Opinion has grown from boutique three-person consulting firm to a major player in the Market Research field with over 700 CATI stations, an award winning Focus Facility located in the heart of Las Vegas, a full-service panel building, management and online data collection specialist team, and has a top-notch programming division with specialization in Voxco and CfMC platforms. Precision Opinion has conducted research and analysis for the last three presidential campaigns, currently holds long term contracts with government research centers, works for Fortune 500 companies and is the go-to online survey collection center for propriety based panel methodology development and implementation. Through the course of their work and impeccable quality data collection, they have earned the title of “The Most Trusted Name in Market Research.”